Wow. So the holidays and my job search moved my blog posts to the sidelines for a few weeks. With that said, I hope everyone is looking forward, and taking a meaningful look backwards, with the New Year!
As for me, I came across some pretty interesting conversations about how social causes are connecting with profit as we approached 2011.
Jian Gomeshi, on the CBC (Canadian Broadcasting Corporation) program, Q Radio, played on Chicago’s public radio when I drove home from the gym a few weeks ago. Gomeshi interviews cultural leaders like Ira Glass and Jay-Z who contribute to topics like arts, culture, and entertainment. Part of his lively debate about society also includes a conversation about compelling and sometimes controversial cultural trends like cause marketing.
Q Radio’s program, “Does Pink Serve the Breast Cancer Cause?,” brings up some thought-provoking perspectives, like, how does it feel when you are fighting breast cancer and you see a Pink Ribbon campaign on your bottle of water? Is it really all pink ribbons and roses?
Gomeshi speaks with makeup giant Estee Lauder about their plans to set a new Guinness Book of World Record for Most Landmarks Illuminated. How will they do that? By flooding hundreds of metropolitan buildings with pink lights as part of the Susan G. Komen cause marketing campaign. He also interviews book author, Samantha King, author of Pink Ribbons Inc., who has a different perspective of the growing pink ribbon trend.
How do both parties view this cause marketing relationship? Does the pink campaign promote breast cancer awareness, and if it does, how?
Crank up the following Q Radio podcast and tackle the dishes that you’ve been staring at since Sunday evening to find out. They will be the most interesting pile of dishes to wash IF, and only IF, you listen to this podcast while you do them. I promise.
Click on the link to listen.
Photo from Flickr, by Tsar Kasim.