Being raised by Midwestern socially conscious folks in college towns, I was exposed to social advocacy on a personal level. I faced my parents’ boycotts of certain brands when I reached for something in the grocery store, and I ended up with dried apple rings instead of Cheetos in my Rainbow Bright lunchbox.
Following in the footsteps of my progressive upbringing, I studied in Northern California and then moved back home to finish up my college career in Women’s Studies from the University of Kansas in 2003.
But around the time that I turned 28, I began wondering if working in membership development marketing with girls’ and women’s advocacy nonprofits was something that I wanted to do forever. I made the bold move to change the direction of my career and moved to Chicago to start a master’s program in Public Relations at Advertising at DePaul. I wanted to apply my creativity in connecting audiences with a cause at a nonprofit with larger scale marketing campaigns.
I discovered how online campaigns are connecting consumers with causes. And more interesting to me now in 2013 is how people connect with online content through content marketing more broadly and where money and meaning meet. Recently I came across a quote from CEO of Tom’s shoes, Blake Mycoskie, which I think sums up the power of content pretty well:
“I realized the importance of having a story today is what really separates companies. People don’t just wear our shoes, they tell our story.”
You can check out my Linkedin profile. Or feel free to drop me a line at annawattsholcombe(at)gmail.com. Thanks for joining me on my journey.
*Header photo by Christopher Macsurak at http://www.flickr.com/photos/macsurak/with/5101989457/.